Back
Sanskar
Keen Learner and Exp... • 3m
Anurag Chabbra failed 20 times and didn't even go to college before hitting his successful venture which now makes more than ₹150 crores. Anurag faced multiple rejection at job interviews because he didn't have a college degree. Thus in frustration he decided to start his own business. While doing market research he found a concept if instant coffee cube which was already dominating US market. Thus he thought of bringing the same idea to India but with a twist. with increasing disposable income he realised that Indians want a premium cafe style drinks but going to cafe everyday could be expensive and highly inconvenient. That's how he founded "Bevzilla" with coffee cubes which were supposed to mimic cafe style flavours like Vanilla, Hazelnut, Irish cream at home. But most people were loyal to Nescafe so to counter this he positioned his product as an "on the go" alternative for the modern consumers as you need not to worry about the water to coffee ratio and flavour.
Replies (9)
More like this
Recommendations from Medial
Innowebx
Designing Your Digit... • 2m
From Poverty to Coffee Empire – Howard Schultz Howard Schultz grew up in a poor housing complex in Brooklyn, New York. His father was a truck driver with low income and no job security. Howard often saw his family struggle to make ends meet. Despit
See More
TheLuhas
Never take anyone as... • 10m
Richard Feynman was a brilliant physicist, but he faced many challenges. His unique way of thinking didn't always fit with the traditional academic world, causing difficulties in his career. Despite these struggles, he made significant contributions
See More
Yash Gadre
Founder of litup per... • 4m
I just finished my meeting with a client which I scheduled by doing cold calls and clients seem very much interested and he knows that I can solve his problem of quality leads that he required for his real estate projects and he also knows that aft
See More
Jaswanth Jegan
Founder-Hexpertify.c... • 1y
"The Founder's Suicide" Bankruptcy to Billions #1 Cafe Coffee Day's Turnaround Story Cafe coffee day was started by VG.Siddhartha in 1996 in Banglore.It quickly extended to more than 1000 shops in the India by 2011. But CCD had accumulated a total
See More
Prathmesh Singh
Tags making lags... • 9m
Here is a great price pool of ₹80,000 for 2D animators.Can visit this if you're interested, basically he is a youtuber named Itx_Kunwar he is making his own super hero film and failed just because some bollywood producers don't shown interest in his
See More
Download the medial app to read full posts, comements and news.