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Sanskar
Keen Learner and Exp... • 5m
Anurag Chabbra failed 20 times and didn't even go to college before hitting his successful venture which now makes more than ₹150 crores. Anurag faced multiple rejection at job interviews because he didn't have a college degree. Thus in frustration he decided to start his own business. While doing market research he found a concept if instant coffee cube which was already dominating US market. Thus he thought of bringing the same idea to India but with a twist. with increasing disposable income he realised that Indians want a premium cafe style drinks but going to cafe everyday could be expensive and highly inconvenient. That's how he founded "Bevzilla" with coffee cubes which were supposed to mimic cafe style flavours like Vanilla, Hazelnut, Irish cream at home. But most people were loyal to Nescafe so to counter this he positioned his product as an "on the go" alternative for the modern consumers as you need not to worry about the water to coffee ratio and flavour.
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