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Vansh Khandelwal

Full Stack Web Devel... • 6d

Cafe Coffee Day (CCD), India's pioneering cafe chain, revolutionized coffee culture but suffered poor financial management and over-expansion, creating heavy debt and operational inconsistencies that hurt quality and loyalty. Recovery has focused on tailored store formats by location (urban grab-and-go vs suburban social spaces), a 3A strategy - Affordability, Accessibility, Acceptability - menu adaptation to local tastes, and product innovation (seasonal, limited, health-conscious items). CCD pairs these with social-media visual marketing and loyalty programs, aligning formats, pricing and marketing to revive growth.

https://medium.com/@vansh.khandelwal06/11136736d9a0

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☕ Why Did India’s Largest Coffee Chain Struggle? Cafe Coffee Day (CCD), once India’s largest coffee chain, faced major setbacks: 1️⃣ Aggressive expansion funded by unsustainable debt. 2️⃣ Rising competition from global giants like Starbucks. 3️⃣

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I should launch it

I shouldn't launch it

Votes: 16

TREND talks

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