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Hey I am on Medial • 7m

Rare Strategy Series - Post 2 of X Jobs-To-Be-Done (JTBD) Framework  Source: Clayton Christensen, Tony Ulwick Most teams ask: What do users want? A better question: What job are they hiring this product to do? The JTBD framework flips the script. 

Anonymous 2

Hey I am on Medial • 7m

Everyone misses that it is actually a competitive analysis framework, not just a product design tool. When you understand the job, you realize your competition isn't just direct alternatives..it's anything that could be hired for that same job. For Netflix, it's not just other streaming services, it's any evening entertainment option.

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Hey I am on Medial • 7m

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BCG Matrix Concept 1 1. Stars (High Growth, High Market Share) Example: Netflix in India Explanation: Netflix is a key player in India’s growing OTT (over-the-top) streaming market, which is expanding rapidly as more consumers shift to digital

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