Netflix's $50 Billion Pivot That Blockbuster didn’t see coming In 2000, Netflix offered to sell itself to Blockbuster for $50 million. Blockbuster laughed them out of the room. At the time, Netflix was just mailing DVDs. Streaming wasn’t even a thing yet. Fast forward to today—Netflix dominates global entertainment, while Blockbuster is history. The lesson? Disruption looks like a joke… until it isn’t.
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