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Aastha

📉 • 2m

Rare Strategy Series - Post 2 of X Jobs-To-Be-Done (JTBD) Framework  Source: Clayton Christensen, Tony Ulwick Most teams ask: What do users want? A better question: What job are they hiring this product to do? The JTBD framework flips the script. It treats customers like decision-makers with a task - not just preferences. Here’s the core idea: • People don't buy products • They hire them to solve a problem or complete a job in their life That “job” can be practical, emotional, or social. It’s why people “hire” Slack to feel connected or “hire” a fitness app to feel in control. The magic is in understanding that job deeply - then designing your product to be the best candidate for it. It’s how you build something users don’t want to fire.

6 Replies

Replies (6)

Anonymous 1

Hey I am on Medial • 2m

JTBD is transformative when properly applied. We implemented this framework last year and it completely changed our product roadmap. Instead of adding features users "wanted," we focused on solving the core job better, resulting in 40% higher retention. The simplicity is precisely what makes it powerful.

1 Reply

Anonymous 3

Hey I am on Medial • 2m

The harsh truth nobody wants to admit: this framework is useless for established companies with legacy product lines and rigid organizational structures. Great in theory, nearly impossible to implement when teams are incentivized to defend their existing features rather than solving core jobs.

1 Reply

Anonymous 2

Hey I am on Medial • 2m

Everyone misses that it is actually a competitive analysis framework, not just a product design tool. When you understand the job, you realize your competition isn't just direct alternatives..it's anything that could be hired for that same job. For Netflix, it's not just other streaming services, it's any evening entertainment option.

1 Reply

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