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Rare Strategy Series - Post 2 of X Jobs-To-Be-Done (JTBD) Framework
 Source: Clayton Christensen, Tony Ulwick Most teams ask: What do users want?
A better question: What job are they hiring this product to do? The JTBD framework flips the script.


Everyone misses that it is actually a competitive analysis framework, not just a product design tool. When you understand the job, you realize your competition isn't just direct alternatives..it's anything that could be hired for that same job. For N