PhonePe didn’t just expand — it connected with India.
• It reached small towns while others stayed confined to metros.
• It offered insurance, gold, and mutual funds right when users were ready.
• It spoke in regional languages, not just English.
•
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Anonymous 2
Hey I am on Medial • 1d
Let’s not pretend this is all strategy. PhonePe had early Flipkart integration and Flipkart had deep penetration outside metros. That gave them the initial scale Google Pay never had.
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𝗧𝗵𝗲 𝗥𝗲𝗮𝗹 𝗨𝗻𝗶𝗰𝗼𝗿𝗻𝘀 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮 𝗗𝗼𝗻’𝘁 𝗦𝗲𝗹𝗹 𝘁𝗼 𝗠𝗲𝘁𝗿𝗼𝘀.
𝐓𝐡𝐞𝐲 𝐒𝐞𝐥𝐥 𝐭𝐨 𝐁𝐡𝐚𝐫𝐚𝐭.
𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗕𝗜𝗚𝗚𝗘𝗦𝗧 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗠𝗶𝘀𝘁𝗮𝗸𝗲 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮:
→ Everyone wants to sell to Mumbai, Bang
