My 7-Point Checklist Before Adding Any Lead to the Pipeline Before a lead makes it into my pipeline, it has to pass this 7-point checklist š This is how I ensure quality, compliance, and actual pipeline-readinessānot just vanity metrics. šÆ The Checklist: ā Matches ICP (industry, size, region, job title) ā Verified contact (email + LinkedIn + phone if possible) ā No DNC (Do Not Contact) violations ā Role relevance confirmed via LinkedIn/job responsibilities ā Tech stack compatibility (if targeting based on tools) ā Active company signal (hiring, funding, press, etc.) ā Past engagement or intent signal (e.g. event attendance, content download) Why does this matter? Because bad leads = wasted time for sales, and your SDRs deserve better. Curious to knowāwhatās YOUR personal rule or red flag before approving a lead? Drop it in the comments š Letās compare checklists and level up our standards. #LeadGeneration #SalesEnablement #ProspectingTips #B2BMarketing #PipelineQuality
Download the medial app to read full posts, comements and news.