What might be the possible reasons for the declination of the Celeb founded startup?
Virat Kolhi ( the top Youth icon ) 's WROGN faced 29% declination and Deepika's skincare brand faced ₹25.1 Cr loss in the first 9 months of FY 24.
I think it's b
imo celeb brands don't invest in marketing very well.
similar example:Actress samantha started a clothing brand but failed to market it well and charged high prices despite having good collection.
hence it had to shut down one day.
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