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Vedant SD

Finance Geek | Conte... • 12m

PepperTap: A Startup's Rapid Rise and Fall PepperTap, an online grocery delivery startup in Gurgaon, experienced a meteoric rise but abruptly shut down within two years due to: * Overexpansion: Rapid growth without a sustainable foundation. * Financial Strain: Excessive spending on customer acquisition and discounts. * Operational Issues: Difficulties in inventory management, logistics, and quality control. * Unprofitability: Despite customer growth, the business model failed to generate profits. PepperTap's story underscores the importance of sustainable growth, financial prudence, operational efficiency, and profitability for startups. Source: TechCrunch Article on PepperTap Shutdown PS DYOR 😅

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