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PRATHAM

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Medial • 2m

What might be the possible reasons for the declination of the Celeb founded startup? Virat Kolhi ( the top Youth icon ) 's WROGN faced 29% declination and Deepika's skincare brand faced ₹25.1 Cr loss in the first 9 months of FY 24. I think it's because they have been losing their credibility amongst us. Reason: Because we all see random celebrities promoting whatever like tobacco, Alcohol, and other down graded products via surrogate marketing. Execution is another thing as well. Their involvement in their business is also low due to their Schedule. Btw HRX by Hritik Roshan is amazing and they've been doing great. Their branding is really awesome. What do you think about why the celeb founded Startup is declining.

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