What might be the possible reasons for the declination of the Celeb founded startup?
Virat Kolhi ( the top Youth icon ) 's WROGN faced 29% declination and Deepika's skincare brand faced ₹25.1 Cr loss in the first 9 months of FY 24.
I think it's b
WROGN had its peak when Virat was at the top of his cricket career. But trends change, and honestly, fashion brands need continuous innovation to keep up. They probably just milked the initial success without focusing on keeping it fresh.
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