What might be the possible reasons for the declination of the Celeb founded startup?
Virat Kolhi ( the top Youth icon ) 's WROGN faced 29% declination and Deepika's skincare brand faced ₹25.1 Cr loss in the first 9 months of FY 24.
I think it's b
Celebs are just lending their face to the brand without understanding the real work behind building it. Execution matters, and these brands suffer because celebs are busy shooting movies or playing matches instead of actually leading the company.