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Vansh Khandelwal

Full Stack Web Devel... • 3m

Lido Learning, an online group learning platform, introduced "energy osmosis," where high-energy group environments boosted learning compared to individual sessions. Despite its innovative approach, Lido shut down due to poor execution and pricing that didn’t align with consumer expectations. Key mistakes included rapid expansion without a clear plan, overpriced services, and failure to incorporate customer feedback. Important lessons from Lido’s downfall are the need for customer-centricity, disciplined financial management, and the realization that marketing must start well before the product launch to build traction.

https://medium.com/@vansh.khandelwal06/cf21d31e9f4b

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