Why India’s Biggest Companies Are Betting on Agentic AI Agentic AI refers to autonomous GenAI agents capable of performing complex tasks with minimal human supervision. Indian companies, from startups to enterprises like Zomato, Infosys, and Zoho, are integrating Agentic AI to enhance customer service, automate workflows, and improve efficiency. With India accounting for 40% of global AI agent deployments, the market is projected to grow from $5.1B to over $47B by 2030. Companies are leveraging AI agents to automate customer support, manage supply chains, and streamline financial services. While often used interchangeably, Agentic AI refers to the broader system enabling autonomy, whereas AI agents handle specific tasks within it. For example, in a smart home, Agentic AI oversees energy consumption, while individual AI agents control devices like thermostats. Gupshup launched 15 AI agents for startups like Lenskart and Cars24. Zomato’s Nugget resolves 80% of customer queries autonomously. Infosys is developing over 100 GenAI agents for client applications. Startups like Pulse and Atomicwork are raising funds to build AI-powered solutions. Despite advancements, AI hallucinations—incorrect outputs—remain a challenge. Companies are using Retrieval Augmented Generation (RAG) and reinforcement learning to improve accuracy. Agentic AI is shaping the future of automation in India, with significant potential in customer service, finance, and beyond. Whether it can eliminate AI limitations remains to be seen.
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