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Vishu Bheda
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Medial • 3m
𝗜𝗻 𝟮𝟬𝟭𝟲, 𝗢𝗹𝗮 𝗵𝗮𝗱 𝘁𝗵𝗲 𝗰𝗵𝗮𝗻𝗰𝗲 𝘁𝗼 𝗸𝗶𝗹𝗹 𝗨𝗯𝗲𝗿 𝗜𝗻𝗱𝗶𝗮. 𝐈𝐧𝐬𝐭𝐞𝐚𝐝, 𝐭𝐡𝐞𝐲 𝐜𝐡𝐨𝐬𝐞 𝐰𝐚𝐫. Back then, Ola was leading India’s rideshare game. Uber had just entered but was bleeding cash. They were desperate to exit India—just like they exited China (𝐬𝐨𝐥𝐝 𝐭𝐨 𝐃𝐢𝐝𝐢) and Russia (𝐬𝐨𝐥𝐝 𝐭𝐨 𝐘𝐚𝐧𝐝𝐞𝐱). Uber offered Ola a deal. Buy us out. End the battle. Dominate India. 𝐎𝐥𝐚 𝐬𝐚𝐢𝐝 𝐧𝐨. They believed they could crush Uber with more funding, deeper local insight, and aggressive expansion. But here's what actually happened: Uber stayed. Ola bled. Both companies spent 𝐨𝐯𝐞𝐫 $𝟏.𝟒 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 fighting a war… that neither really won. 𝗧𝗵𝗶𝘀 𝘄𝗮𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗮 𝗺𝗶𝘀𝘀𝗲𝗱 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻. 𝗜𝘁 𝘄𝗮𝘀 𝗮 𝗺𝗶𝘀𝘀𝗲𝗱 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗿𝗲𝘄𝗿𝗶𝘁𝗲 𝗜𝗻𝗱𝗶𝗮𝗻 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗵𝗶𝘀𝘁𝗼𝗿𝘆. If Ola had said yes, they could’ve: Owned 𝟗𝟎%+ of India’s ride market Built better margins earlier Expanded into 𝐒𝐨𝐮𝐭𝐡𝐞𝐚𝐬𝐭 𝐀𝐬𝐢𝐚 IPO'd on their own terms Instead, they fought a price war for years. Driver subsidies. Customer discounts. 𝐁𝐮𝐫𝐧. 𝐁𝐮𝐫𝐧. 𝐁𝐮𝐫𝐧. By the time the dust settled, the market had changed. Zomato, Swiggy, and ONDC were stealing attention. The rideshare boom had passed. 𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝗹𝗲𝘀𝘀𝗼𝗻? 1. Sometimes, your biggest win is knowing when not to fight. 2. Pride kills more startups than failure. 3. In business, winning doesn’t always look like a war. Sometimes, it’s a buyout. Today, Ola’s valuation is struggling. Uber India is still here, leaner and smarter. And the war they both fought? 𝐓𝐡𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐰𝐨𝐧—𝐛𝐮𝐭 𝐭𝐡𝐞 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐩𝐚𝐢𝐝 𝐭𝐡𝐞 𝐩𝐫𝐢𝐜𝐞.
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