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Vishu Bheda
ย โขย
Medialย โขย 4m
๐๐ป ๐ฎ๐ฌ๐ญ๐ฒ, ๐ข๐น๐ฎ ๐ต๐ฎ๐ฑ ๐๐ต๐ฒ ๐ฐ๐ต๐ฎ๐ป๐ฐ๐ฒ ๐๐ผ ๐ธ๐ถ๐น๐น ๐จ๐ฏ๐ฒ๐ฟ ๐๐ป๐ฑ๐ถ๐ฎ. ๐๐ง๐ฌ๐ญ๐๐๐, ๐ญ๐ก๐๐ฒ ๐๐ก๐จ๐ฌ๐ ๐ฐ๐๐ซ. Back then, Ola was leading Indiaโs rideshare game. Uber had just entered but was bleeding cash. They were desperate to exit Indiaโjust like they exited China (๐ฌ๐จ๐ฅ๐ ๐ญ๐จ ๐๐ข๐๐ข) and Russia (๐ฌ๐จ๐ฅ๐ ๐ญ๐จ ๐๐๐ง๐๐๐ฑ). Uber offered Ola a deal. Buy us out. End the battle. Dominate India. ๐๐ฅ๐ ๐ฌ๐๐ข๐ ๐ง๐จ. They believed they could crush Uber with more funding, deeper local insight, and aggressive expansion. But here's what actually happened: Uber stayed. Ola bled. Both companies spent ๐จ๐ฏ๐๐ซ $๐.๐ ๐๐ข๐ฅ๐ฅ๐ข๐จ๐ง fighting a warโฆ that neither really won. ๐ง๐ต๐ถ๐ ๐๐ฎ๐๐ปโ๐ ๐ท๐๐๐ ๐ฎ ๐บ๐ถ๐๐๐ฒ๐ฑ ๐ฎ๐ฐ๐พ๐๐ถ๐๐ถ๐๐ถ๐ผ๐ป. ๐๐ ๐๐ฎ๐ ๐ฎ ๐บ๐ถ๐๐๐ฒ๐ฑ ๐ผ๐ฝ๐ฝ๐ผ๐ฟ๐๐๐ป๐ถ๐๐ ๐๐ผ ๐ฟ๐ฒ๐๐ฟ๐ถ๐๐ฒ ๐๐ป๐ฑ๐ถ๐ฎ๐ป ๐๐๐ฎ๐ฟ๐๐๐ฝ ๐ต๐ถ๐๐๐ผ๐ฟ๐. If Ola had said yes, they couldโve: Owned ๐๐%+ of Indiaโs ride market Built better margins earlier Expanded into ๐๐จ๐ฎ๐ญ๐ก๐๐๐ฌ๐ญ ๐๐ฌ๐ข๐ IPO'd on their own terms Instead, they fought a price war for years. Driver subsidies. Customer discounts. ๐๐ฎ๐ซ๐ง. ๐๐ฎ๐ซ๐ง. ๐๐ฎ๐ซ๐ง. By the time the dust settled, the market had changed. Zomato, Swiggy, and ONDC were stealing attention. The rideshare boom had passed. ๐ง๐ต๐ฒ ๐ฟ๐ฒ๐ฎ๐น ๐น๐ฒ๐๐๐ผ๐ป? 1. Sometimes, your biggest win is knowing when not to fight. 2. Pride kills more startups than failure. 3. In business, winning doesnโt always look like a war. Sometimes, itโs a buyout. Today, Olaโs valuation is struggling. Uber India is still here, leaner and smarter. And the war they both fought? ๐๐ก๐ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐ฐ๐จ๐งโ๐๐ฎ๐ญ ๐ญ๐ก๐ ๐๐จ๐ฎ๐ง๐๐๐ซ๐ฌ ๐ฉ๐๐ข๐ ๐ญ๐ก๐ ๐ฉ๐ซ๐ข๐๐.
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