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Hiral Jain

Stealth • 6m

Hey everyone! Today we're diving into why Uber couldn't replicate its global success in the Indian market, and why Ola came out on top. Let's find out what went wrong for Uber and what Ola did right! Day 5 of knowing about companies that failed to acquire our market! First off, Ola understood the Indian market and our preferences way better than Uber. They introduced features like cash payments, which was a game-changer in India. While Uber focused mainly on tier 1 cities, Ola quickly expanded to tier 2 and 3 cities, capturing a significant market share. Additionally, Ola built strong relationships with drivers and offered them attractive incentives, something Uber didn't do as effectively. Ola also worked on maintaining good relations with local authorities, giving them an edge in the market. Finally, Ola was seen as a homegrown brand in India, resonating well with the local consumers. This local brand perception gave Ola a significant advantage. Exciting stuff, right?

8 replies12 likes

Replies (8)

Shaswat

Stealth • 6m

We can say that somewhere ola has more drives compared to uber and ola is everywhere in india while uber is somewhere laking behind ola and now people are getting more options like Rapido , Uber is safe I can say ola drivers are like not good I am saying with my own experience. But still I say taxis are not safe day by day we hearing a cases, public transports like buses are good and safe

0 replies1 like

Amogh

Stealth • 6m

IDK man, uber is cheaper...

1 replies1 like

Shreyas Ramdasi

Stealth • 6m

Absolutely Ola's strategy was spot-on. Understanding the local market and catering to it effectively made all the difference. It's like they knew the Indian market's heartbeat So, what do you think, should I book an Ola to pick you up for our next hangout?

0 replies

Anonymous 2

Stealth • 6m

Uber didn’t exactly fail

1 replies

Anonymous 1

Stealth • 6m

Really exciting! How personal relations and personalised incentives can change things

0 replies1 like

Hiral Jain

Stealth • 6m

I just realized that the post looks more of a Ola vs uber case study!😂

0 replies2 likes

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