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The Great Indian Beverage Shift Why Lassi Might Beat Cola in the Next Decade Forget Coke vs. Pepsi. The real beverage war in India right now? Lassi vs. Literally Everything. Here’s what’s happening: The Indian dairy beverage market isn’t just growi

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Anonymous

Anonymous 2

Hey I am on Medial • 5h

I don’t care about lassi or cola. I want more functional beverages. Think cold turmeric milk, basil seed smoothies, herbal energy drinks. Lassi is step one. Step two is ayurvedic innovation on a mass scale.

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