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McDonald’s isn’t a fast food chain… It’s a real estate empire that has made billions on the land it owns and the rental income it earns from franchisees. Rental income alone accounts for 40% of its annual revenue!

Selling Cheap, Earning Big: McDonald’s Secret Formula for a $200 Billion Fortune At first glance, McDonald’s seems like a fast-food chain selling ₹40 burgers at razor-thin margins. But behind the counter lies a far smarter play that built a $200 bil

Zepto now delivers... land? 🏡 Zepto has partnered with The House of Abhinandan Lodha in a new campaign that plays on their 10-minute delivery promise. The idea? "Own a plot of land in 10 minutes." The ad shows a Zepto delivery person casually han

Who owns $6.4 billion CRED. (Based on available data on the internet) Funds (Institutional Investors): Held the majority stake at 72.49%. Founder (Kunal Shah): Owned 12.17% of the company. Employee Stock Ownership Plan (ESOP) Pool: Accounted for 1

Quick commerce major Zepto has launched a new data analytics tool, Atom, for consumer brands listed on the platform. In a video on X, Zepto cofounder and CEO Aadit Palicha said that the subscription-led offering will enable brands to gain deeper insi

Law 1: The Law of Exclusivity This law states that in the minds of consumers, a single word or concept can only be owned by one company. If a competitor already "owns" a particular word (like prestige, affordability, or reliability), it is nearly imp

🚀 Zepto Enters Consumer Analytics Space with Zepto Atom, A Game Changer for Brands Zepto, the rising star in India’s quick-commerce scene, has just unveiled Zepto Atom, a paid, subscription-based analytics platform designed specifically for consume

Zepto streamlines structure ahead of IPO with new marketplace entity Zepto, the quick-commerce unicorn, has set up a new entity, Zepto Marketplace Private Limited, to simplify its operations ahead of its IPO later this year, according to sources f

They Fooled You Starbucks is a bank. Apple is a luxury brand. Google is an ad agency. Amazon is a data company. Red Bull is a media company. McDonald’s is a real estate company. Facebook is a surveillance company. Business isn"t about what you sell