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Vishu Bheda

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Medialย โ€ขย 2m

๐—ญ๐—ฒ๐—ฝ๐˜๐—ผโ€™๐˜€ ๐—ฅ๐—ฒ๐—ฎ๐—น ๐—š๐—ฎ๐—บ๐—ฒ ๐—œ๐˜€๐—ปโ€™๐˜ ๐—š๐—ฟ๐—ผ๐—ฐ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐˜€ โ€” ๐—œ๐˜โ€™๐˜€ ๐—ฅ๐—ฒ๐—ฎ๐—น ๐—˜๐˜€๐˜๐—ฎ๐˜๐—ฒ (๐—ฎ๐—ป๐—ฑ ๐—ก๐—ผ ๐—ข๐—ป๐—ฒ ๐—ก๐—ผ๐˜๐—ถ๐—ฐ๐—ฒ๐—ฑ) Most people think Zepto is in the grocery business. But in reality? Theyโ€™re building one of Indiaโ€™s most ๐ฉ๐จ๐ฐ๐ž๐ซ๐Ÿ๐ฎ๐ฅ ๐ซ๐ž๐š๐ฅ ๐ž๐ฌ๐ญ๐š๐ญ๐ž & ๐ฅ๐จ๐ ๐ข๐ฌ๐ญ๐ข๐œ๐ฌ ๐ฆ๐š๐œ๐ก๐ข๐ง๐ž๐ฌ. Hereโ€™s what every Indian founder should learn from them: ๐Ÿญ. ๐—ญ๐—ฒ๐—ฝ๐˜๐—ผ ๐—ถ๐˜€๐—ปโ€™๐˜ ๐˜€๐—ฒ๐—น๐—น๐—ถ๐—ป๐—ด ๐—ด๐—ฟ๐—ผ๐—ฐ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐˜€. ๐—œ๐˜โ€™๐˜€ ๐˜€๐—ฒ๐—น๐—น๐—ถ๐—ป๐—ด ๐˜๐—ถ๐—บ๐—ฒ. Groceries are just the bait. The real product? ๐Ÿ๐ŸŽ-๐ฆ๐ข๐ง๐ฎ๐ญ๐ž ๐œ๐จ๐ง๐ฏ๐ž๐ง๐ข๐ž๐ง๐œ๐ž. To make that happen, Zepto builds ๐๐š๐ซ๐ค ๐ฌ๐ญ๐จ๐ซ๐ž๐ฌ โ€” micro-warehouses hidden inside cities. Not visible to customers. But essential for lightning-fast delivery. They donโ€™t just deliver faster. They ๐๐ž๐ฌ๐ข๐ ๐ง ๐Ÿ๐จ๐ซ ๐ฌ๐ฉ๐ž๐ž๐. ๐Ÿฎ. ๐—˜๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—ฑ๐—ฎ๐—ฟ๐—ธ ๐˜€๐˜๐—ผ๐—ฟ๐—ฒ ๐—ถ๐˜€ ๐—ฎ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—ฟ๐—ฒ๐—ฎ๐—น ๐—ฒ๐˜€๐˜๐—ฎ๐˜๐—ฒ ๐—บ๐—ผ๐˜ƒ๐—ฒ. Zepto doesnโ€™t open random stores. They pick zones with: High order density Low rental cost Fast road connectivity Low existing competition Each store becomes a ๐ก๐ฒ๐ฉ๐ž๐ซ-๐ฅ๐จ๐œ๐š๐ฅ ๐œ๐จ๐ฆ๐ฆ๐š๐ง๐ ๐œ๐ž๐ง๐ญ๐ž๐ซ, fulfilling orders faster than any supermarket ever could. Theyโ€™re not building retail. Theyโ€™re building ๐ฎ๐ซ๐›๐š๐ง ๐ข๐ง๐Ÿ๐ซ๐š๐ฌ๐ญ๐ซ๐ฎ๐œ๐ญ๐ฎ๐ซ๐ž. ๐Ÿฏ. ๐—ง๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ฏ๐—ถ๐—ด๐—ด๐—ฒ๐˜€๐˜ ๐—ฎ๐—ฑ๐˜ƒ๐—ฎ๐—ป๐˜๐—ฎ๐—ด๐—ฒ? ๐——๐—ฎ๐˜๐—ฎ + ๐—š๐—ฒ๐—ผ๐—ด๐—ฟ๐—ฎ๐—ฝ๐—ต๐˜†. Every order tells Zepto something: Where people are ordering most What products move fastest When demand peaks Where supply lags This data powers their ๐ง๐ž๐ฑ๐ญ ๐ฌ๐ญ๐จ๐ซ๐ž ๐ฅ๐จ๐œ๐š๐ญ๐ข๐จ๐ง before rivals even notice a pattern. This isnโ€™t expansion. This is ๐š๐ฅ๐ ๐จ๐ซ๐ข๐ญ๐ก๐ฆ๐ข๐œ ๐œ๐ข๐ญ๐ฒ ๐œ๐จ๐ง๐ช๐ฎ๐ž๐ฌ๐ญ. ๐Ÿฐ. ๐—ญ๐—ฒ๐—ฝ๐˜๐—ผ ๐˜๐˜‚๐—ฟ๐—ป๐˜€ ๐—ฐ๐—ผ๐˜€๐˜ ๐—ฐ๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ๐˜€ ๐—ถ๐—ป๐˜๐—ผ ๐—น๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐—ฎ๐—ด๐—ฒ. Most startups treat rent and delivery as expenses. Zepto turns them into assets. Once they control enough dark stores, they can: Launch private grocery brands (high margin) Fulfill for other startups (new revenue) Rent space to D2C brands (like WeWork, but for delivery) Their real game? ๐Œ๐จ๐ง๐ž๐ญ๐ข๐ณ๐ž ๐ญ๐ก๐ž ๐ฅ๐š๐ฌ๐ญ-๐ฆ๐ข๐ฅ๐ž ๐ฅ๐š๐ฒ๐ž๐ซ ๐จ๐Ÿ ๐ˆ๐ง๐๐ข๐š. ๐—™๐—ผ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€, ๐˜€๐˜๐˜‚๐—ฑ๐˜† ๐˜๐—ต๐—ถ๐˜€ ๐—ฐ๐—ฎ๐—ฟ๐—ฒ๐—ณ๐˜‚๐—น๐—น๐˜†. Zeptoโ€™s playbook is a masterclass in: Turning operations into strategy Using logistics as a moat Building invisible infrastructure that scales like software Theyโ€™re not winning because of what they deliver. Theyโ€™re winning because of ๐ก๐จ๐ฐ they deliver. ๐—Ÿ๐—ฒ๐˜€๐˜€๐—ผ๐—ป: Donโ€™t just build a product. Control how it reaches people. ๐๐ž๐œ๐š๐ฎ๐ฌ๐ž ๐ฐ๐ก๐จ๐ž๐ฏ๐ž๐ซ ๐จ๐ฐ๐ง๐ฌ ๐๐ข๐ฌ๐ญ๐ซ๐ข๐›๐ฎ๐ญ๐ข๐จ๐ง โ€” ๐จ๐ฐ๐ง๐ฌ ๐ญ๐ก๐ž ๐ฆ๐š๐ซ๐ค๐ž๐ญ. This is the Zepto play. ๐€๐ง๐ ๐ข๐ญโ€™๐ฌ ๐Ÿ๐ŸŽ ๐ฌ๐ญ๐ž๐ฉ๐ฌ ๐š๐ก๐ž๐š๐ ๐จ๐Ÿ ๐ญ๐ก๐ž ๐ž๐œ๐จ๐ฌ๐ฒ๐ฌ๐ญ๐ž๐ฆ.

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youโ€™re watching blinkit, zepto, instamart fight over 10-minute groceries. but look closer. theyโ€™re not just burning money to win the market. theyโ€™re feeding someone elseโ€™s empire. every ad spend? funnels to meta & google. every server hit? billed b

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