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Zepto streamlines structure ahead of IPO with new marketplace entity Zepto, the quick-commerce unicorn, has set up a new entity, Zepto Marketplace Private Limited, to simplify its operations ahead of its IPO later this year, according to sources familiar with the development. The company currently operates under a business-to-business (B2B) model. Its Indian arm, Kiranakart Technologies Pvt Ltdā€”founded by Aadit Palicha and Kaivalya Vohraā€”procures goods from brands and sells them exclusively to a fixed set of companies managing the Zepto platform under a licensing agreement for consumer-facing sales. Its rivals such as Zomato-owned Blinkit and Swiggy Instamart have long had a marketplace approach, enabling multiple sellers to list products directly for consumers.

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