Back
Priyanka
Hey I am on Medial • 2d
Decode Decisions 🧩 | Zepto – Part 1 Zepto delivers groceries in under 10 minutes. That’s the whole bet. Founded in 2021 by Aadit Palicha and Kaivalya Vohra, the idea came from a failed experiment, KiranaKart, where they noticed something uncomfortable but clear: customers cared more about how fast groceries arrived than what they ordered or how cheap it was. So they pivoted and focused on: * Small, frequent orders * Dense urban neighborhoods * Convenience over choice To make speed real, they ditched marketplace model and built company-owned dark stores close to customers. In 2023, Zepto raised $200M and hit a $1.4B valuation, becoming India’s fastest unicorn that year, competing head-on with Blinkit and Instamart. Speed wasn’t a feature. It was the strategy. Next: why dark stores beat marketplaces for Zepto.
More like this
Recommendations from Medial
Business Creator
Don't Miss Opchunity... • 12m
Zepto streamlines structure ahead of IPO with new marketplace entity Zepto, the quick-commerce unicorn, has set up a new entity, Zepto Marketplace Private Limited, to simplify its operations ahead of its IPO later this year, according to sources f
See More
Anonymous
Hey I am on Medial • 6m
Aadit Palicha and Kaivalya Vohra didn’t beat the odds—they played with a loaded deck. Born into wealth in Dubai, educated at elite IB schools, and admitted to Stanford, they had every privilege imaginable. They dropped out not because they had to,
See More
Nani bethapudi
Let's create somethi... • 6m
🚀 Zepto’s Rise – Explained by Nani Hey everyone, it’s your boy Nani back again — and this time, let’s look at how Zepto went from a random idea to a ₹41,000 crore unicorn in just 2 years! This story is pure motivation for anyone dreaming big. 💥 �
See More
Harsh lambhate
We are just human • 1y
We’ve created a hyper-quick commerce solution: groceries delivered in 10 minutes via dark stores, fashion and electronics from local D2C stores with delivery by Repido and other partners within 60 minutes, and food delivered in 35 minutesfrom our clo
See More
Saket Sambhav
•
ADJUVA LEGAL® • 3m
🚀 India’s Top 10 Youngest Billionaires (2025) 1. Kaivalya Vohra (22) – Zepto – ₹4,480 crore 2. Aadit Palicha (23) – Zepto – ₹5,380 crore 3. Rohan Gupta & Family (26) – SG Finserve – ₹1,140 crore 4. Shashvat Nakrani (27) – BharatPe – ₹1,340 crore
See More
Dhandho Marwadi
Welcome to the possi... • 9m
Flipkart Minutes plans to scale up its dark stores from 300 to 800 by 2025 to dominate the quick commerce race! → Competing with Blinkit, Zepto, Instamart and Big-Basket QC → AI-powered catalog & focus on Tier-1 speed → Over 1 million orders already
See More
Download the medial app to read full posts, comements and news.