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Post on Medial

2024-05-04T08:00:41.581Z

" 20 Failures to 39 billion company" Level 2 : Route to become a unicorn Instacart was launched in 2012 and already made a revenue of 75 million in FY 2014, with this speedy progress they became a unicorn in 1 or 2 year. So what made them a unicorn Perfect Timing - Instamart launched at a time when online shopping was replacing the traditional ways, Smartphone were revolutionizing and the most important there was a market gap although there were apps but they all were giving from their own warehouses whereas Instantcart connected stores and people Expanding reach and scaling business - From 1 to 100 and 100 to 600 stores Instacart kept on expanding their reach ultimately making their services better and forcing more people to use them. Excellent presence of mind and multiple revenue sources There's more to write about this topic but already exceeding the word limit so... But I covered all major points I will post " Level 3 : Marketing strategies used" soon

vishakha Jangir
•

Set2Score • 2m

𝗗𝗮𝗿𝗸 𝘀𝘁𝗼𝗿𝗲𝘀 🛍️ Dark stores are a type of retail distribution center or warehouse that primarily cater to online shopping, particularly for groceries and other fast-moving consumer goods (FMCG). They are called "dark" because they are not open to the public and operate exclusively for fulfilling online orders. These stores have gained significant importance with the rise of e-commerce and especially during the COVID-19 pandemic when online shopping saw a significant surge. Operation wise : They are highly automated, with systems in place to quickly pick, pack, and dispatch orders. Some dark stores use advanced robotics and AI to manage inventory and optimize the picking process. 𝘉𝘭𝘪𝘯𝘬𝘪𝘵, 𝘉𝘪𝘨 𝘣𝘢𝘴𝘬𝘦𝘵, 𝘡𝘦𝘱𝘵𝘰 𝘰𝘱𝘦𝘳𝘢𝘵𝘦𝘴 𝘮𝘶𝘭𝘵𝘪𝘱𝘭𝘦 𝘥𝘢𝘳𝘬 𝘴𝘵𝘰𝘳𝘦𝘴 𝘵𝘰 𝘧𝘢𝘤𝘪𝘭𝘪𝘵𝘢𝘵𝘦 𝘲𝘶𝘪𝘤𝘬 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘺. 𝗭𝗲𝗽𝘁𝗼 𝟭𝟬 𝗺𝗶𝗻𝘂𝘁𝗲 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 🚚 has been made possible through a dense network of dark stores.

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