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Magicpin's founder and CEO, Anshoo Sharma, announced today that their express delivery service, magicNOW, launched in December of last year, now accounts for 13% of the hyperlocal delivery startup's total food delivery orders. magicNOW distinguishes itself by promising 15-minute food delivery within a tight 1.5-2 km radius. This speed and freshness are achieved through direct partnerships with restaurants, eliminating the need for dark stores.

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