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vishakha Jangir
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𝟮 𝘀𝘁𝗮𝗻𝗳𝗼𝗿𝗱 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝘄𝗵𝗼 𝗰𝗿𝗲𝗮𝘁𝗲𝗱 𝗮 𝗵𝗶𝘀𝘁𝗼𝗿𝘆 𝘄𝗶𝘁𝗵 𝟭𝟬 𝗺𝗶𝗻 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝘂𝗻𝗶𝗰𝗼𝗿𝗻 !! 𝗜𝘁'𝘀 𝗭𝗲𝗽𝘁𝗼 !! Aadit Palicha and Kaivalya Vohra, both Stanford Computer Science students, dropped out to address inefficiencies in grocery delivery during the COVID-19 pandemic in India. Their first startup, KiranaKart (2020), partnered with local kirana stores for deliveries but struggled with consistency, prompting them to pivot. In 2021, they rebranded as Zepto and introduced a dark store model, where micro-warehouses were strategically placed in high-demand urban areas to optimize inventory and minimize delivery time. Zepto focused on a 10-minute delivery promise, using AI-driven inventory management, route optimization, and a network of hyperlocal dark stores, achieving a median delivery time of 8 minutes 47 seconds. October 2021 – Raised $60M, valuing Zepto at $225M, attracting investors like Nexus Venture Partners and Y Combinator. August 2023 – Raised $200M (Series E), achieving unicorn status ($1.4B valuation), backed by StepStone Group and Goodwater Capital. August 2024 – Valuation surged to $5B, with Zepto operating 250+ dark stores across 10 metro cities in India, outpacing competitors like Blinkit and Swiggy Instamart. Zepto’s competitive edge includes: High order frequency & retention rates, driven by fast fulfillment and competitive pricing. Lean supply chain, with optimized warehouse placement reducing last-mile costs. Profitable unit economics, with a focus on high-margin products, subscription models, and strategic expansion into Tier-1 cities. By 2024, Zepto became India's leading quick-commerce platform, leveraging technology, efficient logistics, and strategic investments to dominate the market
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