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Poosarla Sai Karthik

Tech guy with a busi...ย โ€ขย 3m

I'm a huge fan of the content by The Ken โ€” their podcasts, their lens on markets, the way they break down businesses with clarity and depth.๐Ÿ”ฅ Their recent First Principles episode with Meeshoโ€™s founder, Vidit Aatrey, just hit different. These kept me thinking more: 1. Business ideas are overrated. Start with real problems. Vidit didnโ€™t chase the โ€œnext big thing.โ€ He just kept looking at whatโ€™s broken in the everyday lives of people. Thatโ€™s how Meesho started โ€” by solving actual pain points, not inventing cool-sounding features. 2. Meesho skipped the metros โ€” and won. While every other startup was fighting over the same urban users, Meesho quietly went to tier-2 and tier-3 India. They gave people in small towns the power to run a business straight from WhatsApp. No website. No jargon. Just hustle made simple. 3. Culture is built by how you think, not what you write on the wall. Meesho runs on a โ€œfirst principlesโ€ culture. What that means? Every decision starts with: โ€œWhy are we doing this?โ€ No copying trends. No fluff. Just logic. 4. Perfect is boring. Just launch. One of my fav lines: โ€œShip fast, fail fast, learn faster.โ€ Theyโ€™d rather launch something basic, get real feedback, and improve โ€” instead of waiting for the โ€œperfect versionโ€ that never comes. 5. Your users donโ€™t care about your cool ideas. Vidit said they built some features that they thought were amazing โ€” but users didnโ€™t care. Lesson? Talk to your audience. Build what they need, not what you want to show off. Here's the entire podcast:

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