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Poosarla Sai Karthik
Tech guy with a busi... • 9m
I'm a huge fan of the content by The Ken — their podcasts, their lens on markets, the way they break down businesses with clarity and depth.🔥 Their recent First Principles episode with Meesho’s founder, Vidit Aatrey, just hit different. These kept me thinking more: 1. Business ideas are overrated. Start with real problems. Vidit didn’t chase the “next big thing.” He just kept looking at what’s broken in the everyday lives of people. That’s how Meesho started — by solving actual pain points, not inventing cool-sounding features. 2. Meesho skipped the metros — and won. While every other startup was fighting over the same urban users, Meesho quietly went to tier-2 and tier-3 India. They gave people in small towns the power to run a business straight from WhatsApp. No website. No jargon. Just hustle made simple. 3. Culture is built by how you think, not what you write on the wall. Meesho runs on a “first principles” culture. What that means? Every decision starts with: “Why are we doing this?” No copying trends. No fluff. Just logic. 4. Perfect is boring. Just launch. One of my fav lines: “Ship fast, fail fast, learn faster.” They’d rather launch something basic, get real feedback, and improve — instead of waiting for the “perfect version” that never comes. 5. Your users don’t care about your cool ideas. Vidit said they built some features that they thought were amazing — but users didn’t care. Lesson? Talk to your audience. Build what they need, not what you want to show off. Here's the entire podcast:
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