Tech guy with a busi...Ā ā¢Ā 2m
I'm a huge fan of the content by The Ken ā their podcasts, their lens on markets, the way they break down businesses with clarity and depth.š„ Their recent First Principles episode with Meeshoās founder, Vidit Aatrey, just hit different. These kept me thinking more: 1. Business ideas are overrated. Start with real problems. Vidit didnāt chase the ānext big thing.ā He just kept looking at whatās broken in the everyday lives of people. Thatās how Meesho started ā by solving actual pain points, not inventing cool-sounding features. 2. Meesho skipped the metros ā and won. While every other startup was fighting over the same urban users, Meesho quietly went to tier-2 and tier-3 India. They gave people in small towns the power to run a business straight from WhatsApp. No website. No jargon. Just hustle made simple. 3. Culture is built by how you think, not what you write on the wall. Meesho runs on a āfirst principlesā culture. What that means? Every decision starts with: āWhy are we doing this?ā No copying trends. No fluff. Just logic. 4. Perfect is boring. Just launch. One of my fav lines: āShip fast, fail fast, learn faster.ā Theyād rather launch something basic, get real feedback, and improve ā instead of waiting for the āperfect versionā that never comes. 5. Your users donāt care about your cool ideas. Vidit said they built some features that they thought were amazing ā but users didnāt care. Lesson? Talk to your audience. Build what they need, not what you want to show off. Here's the entire podcast:
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