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Saroj Kumar Biswal

Hey I am on Medial • 4m

1. Finalize Your Product- - Choose 1–2 products to launch with (ideally ones that are lightweight, authentic, and in demand) . 1st observe or survey from supplier or stores and know the demand which product sell the more ,list it out. Example:- Pooja Samagri Kit (daily or festival-based) Rudraksha Mala / Tulsi Mala Handmade dhoop/incense Spiritual gift box (Diwali or generic) Launch monthly boxes, combos, and Diwali/Rakhi specials Visit local suppliers or temples in Varanasi. Try to get handmade or locally crafted products Buy sample quantities first 2. Branding & Packaging Brand name + logo Tagline and brand story (based on Varanasi’s heritage) (Like this:- Divya Dravya Tagline: “Pure Offerings from the Land of Gods.”) Packaging boxes or cloth bags (look spiritual/traditional) 3. Create Your Storefront Option A: Shopify Option B: WordPress + WooCommerce Like this create online platform

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Saroj Kumar Biswal

Hey I am on Medial • 4m

4. Content & Social Media Setup Create social pages on: Instagram (main) Facebook YouTube Shorts (optional) WhatsApp Business (with catalog) What to post: Reels of packaging, unboxing, product process Spiritual quotes, mini rituals, facts about Banaras,Testimonials and “how to use” videos Try to post videos with NRIs , foreign tourist 5. Marketing & Sales Funnel With your ad skills, here’s a simple funnel: Ad Campaign Strategy: Platform: Meta Ads (Instagram & Facebook) Target Audience: Age 25–45, spiritual, gifting, Ayurveda, temple visitors, NRIs 6. Logistics & Delivery Options: Use Shiprocket for automated shipping + COD For local or early orders: DTDC, Delhivery, or India Post Set delivery timeline. If you want , you can run it hybrid also.

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