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Amanat Prakash

Building xcesย โ€ขย 1m

Day 4 Business Terms Contribution Margin โ€“ The Profit Clue Most Businesses Ignore Most founders talk about revenue and profitโ€ฆ but ignore what really drives profitability: Contribution Margin. What is it? Contribution Margin = Revenue โ€“ Variable Costs per unit It tells you how much money you make from each unit soldโ€”after covering just the variable costs (like materials, delivery, packaging). Why it matters: Shows how much is left to cover fixed costs like salaries, rent, or marketing. High contribution margin = better control over scaling and pricing. Vital for pricing decisions, discounts, and growth planning. Example: You sell a product for โ‚น500. Variable cost = โ‚น300. Contribution Margin = โ‚น200 If your fixed costs are โ‚น2,00,000/month, you need to sell 1,000 units to break even. Pro Tip: Focus on improving your contribution margin before chasing growthโ€”or you might scale losses instead of profits.

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