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Aastha

📉 • 4m

Google, like many others, started in a crowded space. But what set them apart early on was their approach to defensibility: superior algorithm, clean UX, and relentless focus on performance. The moat wasn’t obvious on day one, but the foundation was being laid. The post isn’t about having a complete moat at launch - it’s about having a strategy to get there. Investors who never ask about that? Red flag.

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If your investor doesn’t ask about your moat or assumes you’ll ‘figure it out’ later… run. Smart money wants defensibility from day one.

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They can replicate the product not the person building it. Here’s how I think about Founder Moats: 1) Speed Moat - We move faster than anyone else. Execution is our unfair advantage. 2) Distribution Moat - We have direct access to the audience oth

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