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Day 13 of my 30-day Business & Entrepreneurship series . Building and testing your product is one thing — but knowing if your business is healthy is another. That’s where metrics like CAC, LTV, Churn, and Retention come in. 📊 Here’s the breakdown

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7 Startup Metrics Investors Actually Care About: 1)CAC / LTV ratio 2)Monthly active users (MAU) 3)Retention rate (30/60/90 day) 4)Burn rate 5)Revenue growth (MoM/YoY) 6)Churn rate 7)Payback period

This infographic shows key startup metrics. MRR is monthly recurring revenue, while ARR is annual recurring revenue. ARPA shows average revenue per customer. Gross Profit is revenue minus costs. TCV and ACV measure contract values. LTV predicts total

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Obsessing over distribution is good, but it doesn’t help with when your product has high churn. Churn will always outpace the distribution and hence the growth. Building a good product is still number one priority.

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✅ Must for Business Students 🥇10 Most Important metrics that are asked by investors. 1. Revenue Growth Rate 2. Monthly Recurring Revenue (MRR) 3. Burn Rate 4. Cash Runway 5. Gross Margin 6. Customer Acquisition Cost (CAC) 7. Customer Lifetime Val

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CAC vs LTV – The Unit Economics Every Founder Must Know You’re getting users. You’re spending on ads. But is your startup actually making money per customer? If your CAC is higher than your LTV, you’re not building a business — you’re burning cash.