𝗜𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗶𝗻 𝗦𝗮𝗮𝗦 𝗶𝘀 𝗷𝘂𝘀𝘁 𝗯𝗲𝗮𝗻 𝗰𝗼𝘂𝗻𝘁𝗶𝗻𝗴.
Most people think SaaS investing is complicated.
But smart investors know — it’s just simple maths.
𝗟𝗲𝘁 𝗺𝗲 𝗯𝗿𝗲𝗮𝗸 𝗶𝘁 𝗱𝗼𝘄𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂 𝗶𝗻 𝗮 𝗲𝗮𝘀𝘆 𝘄�
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Z Innovator
In the pursuit of gr... • 1m
This post is LTV max, churn zero.
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This infographic shows key startup metrics. MRR is monthly recurring revenue, while ARR is annual recurring revenue. ARPA shows average revenue per customer. Gross Profit is revenue minus costs. TCV and ACV measure contract values. LTV predicts total
Obsessing over distribution is good, but it doesn’t help with when your product has high churn. Churn will always outpace the distribution and hence the growth.
Building a good product is still number one priority.
✅ Must for Business Students
🥇10 Most Important metrics that are asked by investors.
1. Revenue Growth Rate
2. Monthly Recurring Revenue (MRR)
3. Burn Rate
4. Cash Runway
5. Gross Margin
6. Customer Acquisition Cost (CAC)
7. Customer Lifetime Val
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CAC vs LTV – The Unit Economics Every Founder Must Know
You’re getting users. You’re spending on ads. But is your startup actually making money per customer? If your CAC is higher than your LTV, you’re not building a business — you’re burning cash.
💡 Ever heard of “Churn Rate” in startups? It’s the silent killer.
I’ve seen so many early-stage teams obsess over growth…
🚀 more users
🚀 more downloads
🚀 more signups
But here’s the truth:
If your users keep leaving, none of that matters.
🔁 C