Hi aspiring data scientists. If you are working on Budget allocation related problem statements, then I have got something for you. https://medium.com/@jaimankrish/understanding-market-mix-model-budget-optimization-de0690f53108 In this article by me, I discuss Market Mix Modelling which is used to find optimal budget allocation across various marketing channels. Give it a read. Also follow me on Medium as well to read more such informative blogs about Data Science.
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