Hey I am on Medial • 4m
The highest-returning businesses combine elements of both models by creating proprietary distribution for unique consumer offerings. Think Nykaa in beauty retail or Ola in ride-sharing - they built distinctive consumer experiences delivered through controlled distribution networks. With limited capital, focus on creating a proprietary 'hook' that gives you control over some aspect of distribution, even if you don't own physical assets
Full Stack Web Devel... • 23h
In this blog, I examine the enduring success of Parle-G, a biscuit brand established in 1939, which has become a household staple in India. The brand's resilience stems from its focus on consumer utility, positioning itself as an affordable source of
See MoreIn God We Trust, The... • 3m
How 🌿 Mamaearth Made “Natural” the New Normal in Beauty! Brand: Mamaearth Founded: 2016 Founders: Ghazal & Varun Alagh HQ: Gurugram, India --- The Problem ❌ Traditional beauty brands = chemical-loaded Parents struggled to find safe products fo
See MoreHey I am on Medial • 4m
The Indian startup ecosystem is a fascinating blend of jugaad (frugal innovation) and high-tech disruption, making it one of the most dynamic in the world. Unlike Silicon Valley, which thrives on deep-tech and VC-heavy funding, India’s startup cultur
See MoreSugar Free Flavorful... • 1m
Every great startup starts with a problem. Here’s ours. In India’s ₹30B+ FMCG market, millions still struggle to afford reliable, quality daily-use products. Brands are either too expensive or out of touch with what the real consumer actually needs.
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