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It's crucial to prioritize user-centric solutions in Web3 for mass adoption. To successfully onboard everyone into the decentralized world, we must develop consumer-facing dApps that address real challenges. The key to widespread adoption hinges on c

In this blog, I examine the enduring success of Parle-G, a biscuit brand established in 1939, which has become a household staple in India. The brand's resilience stems from its focus on consumer utility, positioning itself as an affordable source of

I’m building a modern Ayurvedic wellness brand focused on prevention, not treatment. Ayurveda has trust in India, but its product formats are outdated. People don’t want decoctions, bitter pills, or medical rituals for daily health. We’re rethinkin

Idea to million dollars brand I. Developing a winning idea A. identifying a nice market B. conducting market research C. formulating a unique value proposition II. Building a strong brand identity A. Crafting a memorable brand name B. Designing

Built for the New Way to Build The Problem B2B home improvement brands struggle to reach direct consumers, leaving a gap in trust, visibility, and sales potential. Our Solution We partner with B2B-only brands and turn their products into consumer-r

Peter Thiel on the type of company more startup founders should build Peter Thiel, the co-founder of PayPal, believes every startup should ask, “Can this company become a monopoly?” He identifies three common paths to monopoly: 1. Fast distributi

How 🌿 Mamaearth Made “Natural” the New Normal in Beauty! Brand: Mamaearth Founded: 2016 Founders: Ghazal & Varun Alagh HQ: Gurugram, India --- The Problem ❌ Traditional beauty brands = chemical-loaded Parents struggled to find safe products fo

Every great startup starts with a problem. Here’s ours. In India’s ₹30B+ FMCG market, millions still struggle to afford reliable, quality daily-use products. Brands are either too expensive or out of touch with what the real consumer actually needs.