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The highest-returning businesses combine elements of both models by creating proprietary distribution for unique consumer offerings. Think Nykaa in beauty retail or Ola in ride-sharing - they built distinctive consumer experiences delivered through controlled distribution networks. With limited capital, focus on creating a proprietary 'hook' that gives you control over some aspect of distribution, even if you don't own physical assets
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Peter Thiel on the type of company more startup founders should build Peter Thiel, the co-founder of PayPal, believes every startup should ask, โCan this company become a monopoly?โ He identifies three common paths to monopoly: 1. Fast distributi
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How ๐ฟ Mamaearth Made โNaturalโ the New Normal in Beauty! Brand: Mamaearth Founded: 2016 Founders: Ghazal & Varun Alagh HQ: Gurugram, India --- The Problem โ Traditional beauty brands = chemical-loaded Parents struggled to find safe products fo
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The Indian startup ecosystem is a fascinating blend of jugaad (frugal innovation) and high-tech disruption, making it one of the most dynamic in the world. Unlike Silicon Valley, which thrives on deep-tech and VC-heavy funding, Indiaโs startup cultur
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Every great startup starts with a problem. Hereโs ours. In Indiaโs โน30B+ FMCG market, millions still struggle to afford reliable, quality daily-use products. Brands are either too expensive or out of touch with what the real consumer actually needs.
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Recently came across an video by abhi and niyu and here's my thoughts as a son of farmer that why agriculture income shouldn't be taxed: The agritech industry would suffer if farmers were taxed, similar to the impact on companies like Adani Ashirwad
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Glossier's Social Media-Driven Customer Acquisition: Glossier, a direct-to-consumer beauty brand, needed to stand out in a crowded market and attract new customers cost-effectively. ๐ Strategy: Glossier focused on leveraging user-generated content
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๐ DAILY BOOK SUMMARIES ๐ ๐ 18 Lessons from ๐ ๐ฅ Marketing Management ๐ฅ โจ By Philip Kotler โจ 1. The Marketing Concept โข Marketing management is focused on customer satisfaction as the path to achieving organizational goals. This concept e
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