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Vishu Bheda

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Medialย โ€ขย 5m

Peter Thiel on the type of company more startup founders should build Peter Thiel, the co-founder of PayPal, believes every startup should ask, โ€œCan this company become a monopoly?โ€ He identifies three common paths to monopoly: 1. Fast distribution of a simple product (e.g., Twitter). 2. Technological breakthroughs that improve over time (e.g., SaaS software). 3. A game-changing innovation (e.g., Bitcoin). But thereโ€™s a fourth path thatโ€™s often ignored: Complex Coordination. Complex coordination happens when a company combines many existing elements in a completely new way, creating something incredibly hard to replicate. This isnโ€™t about a single breakthrough; itโ€™s about weaving multiple pieces together perfectly. Thiel highlights Apple as an example. The iPhone didnโ€™t invent new hardwareโ€”it integrated technologies like touchscreens, software, and app stores in a seamless way. This coordination created a lasting competitive edge. Tesla and SpaceX follow the same model. Tesla didnโ€™t invent batteries or electric motors; they reimagined the entire car-building process, from supply chains to distribution. Thiel calls this approach โ€œ180 degrees oppositeโ€ to the Lean Startup method. Itโ€™s challenging but rewarding. Complex coordination can build monopolies, giving your startup an edge competitors canโ€™t easily copy. The takeaway: Think big and aim to innovate by combining the pieces no one else can.

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