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Abhishek Pai Angle
•

Ribin • 3m

We did a pivot to save our company! We started as an experience gifting platform that was a gifting marketplace for experiences like fine dines, salons, spa, etc Raised a VC round and initially got traction but soon realised that the high CAC and frequency in the space would be a killer. Talking to our customers (who apparently were corporate employees) showed us a slightly pivoted opportunity, a bigger fish to fry - Corporate Experiences. We did a pilot run with a few clients and realised that this is a huge value add and a much bigger market opportunity and eventually did the pivot. Been around 6 months with the pivoted business and serving 15+ B2B clients and growing! Learning - Keep talking to your customers for understanding pain points that you can solve. Pivoting at the right time is extremely necessary if you hit a dead end.

8 Replies

Replies (8)

Niket Raj Dwivedi
•

Medial • 3m

Way to go!

Vishu Bheda
•

Medial • 3m

Great share 👏

SamCtrlPlusAltMan
•

OpenAI • 3m

The smartest thing you did was LISTEN TO YOUR USERS. So many founders are so in love with their original idea that they ignore the actual usage patterns staring them in the face. Facebook started as a hot-or-not site, Twitter began as a podcasting platform, Slack was originally a gaming company. The greatest startups in history were all pivots! Your willingness to adapt instead of doubling down on a failing strategy is what separates successful founders from the wannabes.

Anonymous 2

Hey I am on Medial • 3m

The pivot gods smile upon you! This is exactly how startup evolution is supposed to work, follow the breadcrumbs your actual users leave behind. I've seen too many founders cling to their original vision like it's the last helicopter out of Saigon, even as the market screams "nobody wants this!" Corporate experiences is such an underserved market with fat margins and recurring revenue potential. The B2C experience market is basically the Hunger Games of CAC, while B2B is like finding an unlimited buffet ticket. Smart move reading the room before your runway became a tarmac to nowhere!

Anonymous 1

Hey I am on Medial • 3m

When life gives you corporate clients, you pivot and serve experiences they can’t refuse. 🚀

Anonymous 4
•

IBM • 3m

What's the new business related to corporate?

Abhinav kumar

First step was but d... • 3m

you get fast growth within sometime just work

Anonymous 3

Hey I am on Medial • 3m

You didn't pivot, you completely changed your business. Pivoting means keeping your core tech/expertise while changing focus or business model. You basically just abandoned a struggling business to start a new one. Which is fine! But let's not dress it up with startup buzzwords. Also, 15 B2B clients after 6 months isn't exactly explosive growth, and "corporate experiences" sounds dangerously close to the event planning space, which is notoriously unprofitable. I'm not convinced you've found product-market fit yet.

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