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Chirag

Founderย โ€ขย 1y

Pivots donโ€™t kill startups. Bad pivots do. A year ago, I worked with a founder who had a great product but zero traction. Investors werenโ€™t biting. Revenue was flat. Panic set inโ€”he wanted a full pivot. But pivots arenโ€™t panic buttons. Theyโ€™re strategic shifts, not desperate escapes. Instead of scrapping everything, we analyzed what worked. The problem? Not the product, but distribution. Instead of B2C, we tested B2Bโ€”within months, he landed a six-figure contract. Had he pivoted blindly, heโ€™d have killed a viable business. Instead, he pivoted rightโ€”and scaled. When should you pivot? โœ”๏ธ When the market, not your emotions, says so. โœ”๏ธ When your product is strong, but the model isnโ€™t. โœ”๏ธ When you validate demand for the shift. Pivot smartly, or risk burying your startup. Ever pivoted too soon or too late? Letโ€™s talk.

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