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Chirag

Founder • 3m

Pivots don’t kill startups. Bad pivots do. A year ago, I worked with a founder who had a great product but zero traction. Investors weren’t biting. Revenue was flat. Panic set in—he wanted a full pivot. But pivots aren’t panic buttons. They’re strategic shifts, not desperate escapes. Instead of scrapping everything, we analyzed what worked. The problem? Not the product, but distribution. Instead of B2C, we tested B2B—within months, he landed a six-figure contract. Had he pivoted blindly, he’d have killed a viable business. Instead, he pivoted right—and scaled. When should you pivot? ✔️ When the market, not your emotions, says so. ✔️ When your product is strong, but the model isn’t. ✔️ When you validate demand for the shift. Pivot smartly, or risk burying your startup. Ever pivoted too soon or too late? Let’s talk.

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