OUT THE BOX MARKETING! EP-1 I came across this and it's struck in my mind So thought of sharing it with you guys. <3 (Wait for end because there is an awesome twist) Chiquinho Scarpa, a Brazilian billionaire, declared on social media that he would bury his Bentley car in his mansion's yard so that he could drive it after death. People and media criticized his decision and said "he is crazy and stupid" because instead of burying his Bentley he could have donated it to the poor people. On the day of burial of his Bentley car, all the top media channels broadcasted this event live but THERE WAS A TWIST In front of the media, Chiquinho Scarpa addressed everyone and stated that "Everbody got angry when i said i am gonna bury my car but do you people know whats worth more than this car, its your organs. So dont bury your organs instead donate it to the needy" After this The person who was hated by people becomes a hero in front of them. He was a marketing genuis!
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