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We did a pivot to save our company! We started as an experience gifting platform that was a gifting marketplace for experiences like fine dines, salons, spa, etc Raised a VC round and initially got traction but soon realised that the high CAC and f

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SamCtrlPlusAltMan

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The smartest thing you did was LISTEN TO YOUR USERS. So many founders are so in love with their original idea that they ignore the actual usage patterns staring them in the face. Facebook started as a hot-or-not site, Twitter began as a podcasting platform, Slack was originally a gaming company. The greatest startups in history were all pivots! Your willingness to adapt instead of doubling down on a failing strategy is what separates successful founders from the wannabes.

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