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Sairaj Kadam

Entrepreneur |Founde... • 14d

Ask yourself a question. Why No One Is Buying From You? Let’s be real. You’ve launched your business. You’ve followed every guru. You’ve built the product, maybe even spent on ads. And still… no one’s buying. Why? Because you’re stuck chasing tactics and ignoring what actually drives people to buy. Here’s the uncomfortable truth: You don’t have a product problem. You have a human psychology problem. Most people think “market research” means copying competitors. But real market research = understanding people at their core. I’ve seen it firsthand. I’ve sat next to business owners wondering why things aren’t clicking. Tried the same strategies. Faced the same frustration. Until I realized one thing: Humans buy because of 4 Core Drives: 1. The Drive to Acquire People want more status, wealth, better versions of themselves. 2. The Drive to Bond They crave belonging. Your product has to make them feel part of something. 3. The Drive to Learn Teach them something new, spark curiosity they’ll trust you more. 4. The Drive to Defend Give them something worth standing for their identity, beliefs, community. And here’s the secret weapon: The Drive to Feel. People don’t just buy things. They buy experiences, emotions, the way your product makes them feel. If you’re ignoring these, no funnel, no offer, no discount will save you. Stop selling. Start triggering what makes us human.

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