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Someone asked me to to suggest a name for his packaged water brand . I replied : The best name for it would be “Paani”. Coz every one usually say - bhaiya paani ki bottle dena instead of kinley/bisleri dedo So if your brand name is paani then eve

The iPhone craze in India is for real, and it seems to be reaching every corner of the market! I recently met with an old client, a timber shop owner, who shared a hilarious story that perfectly exemplifies this. Apparently, a carpenter who brings

Why we use "Colgate" instead of "Toothpaste" ? Colgate company has the best marketing strategy. Since my childhood while watching television, mostly Colgate advertisement were shown. Every channel has a deal with Colgate company for showing their pr

I am the owner of an apparel brand. There should be a big logo on the apparel. People should like it and wear it. This work is challenging. It took 14 years to name the brand, create the tagline and finalize the complete logo. If anyone has something

I negotiated well while shopping. Yesterday, I went to Sarojini Market (a local market in Delhi), and I observed something very interesting. If you're not aware, let me tell you: In Delhi, there are many local markets where mostly defective items

I negotiated well while shopping. Yesterday, I went to Sarojini Market (a local market in Delhi), and I observed something very interesting. If you're not aware, let me tell you: In Delhi, there are many local markets where mostly defective items

Need Feedback & Building Team My name is Ram Gopal Kumawat, and I’m the founder of AbroadSaathi — a global community and networking platform for NRIs. We’ve recently crossed 8,000 downloads and are on our way to reaching 10,000 soon. Right now, our

𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 : A brand that you own is a personal brand. In personal branding, you talk about yourself through different stories in which you literally came out of difficult situations, achieved something big or exceptional, or