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Someone asked me to to suggest a name for his packaged water brand . I replied : The best name for it would be “Paani”. Coz every one usually say - bhaiya paani ki bottle dena instead of kinley/bisleri dedo So if your brand name is paani then eve

Why we use "Colgate" instead of "Toothpaste" ? Colgate company has the best marketing strategy. Since my childhood while watching television, mostly Colgate advertisement were shown. Every channel has a deal with Colgate company for showing their pr

The iPhone craze in India is for real, and it seems to be reaching every corner of the market! I recently met with an old client, a timber shop owner, who shared a hilarious story that perfectly exemplifies this. Apparently, a carpenter who brings

I am the owner of an apparel brand. There should be a big logo on the apparel. People should like it and wear it. This work is challenging. It took 14 years to name the brand, create the tagline and finalize the complete logo. If anyone has something

I negotiated well while shopping. Yesterday, I went to Sarojini Market (a local market in Delhi), and I observed something very interesting. If you're not aware, let me tell you: In Delhi, there are many local markets where mostly defective items

I negotiated well while shopping. Yesterday, I went to Sarojini Market (a local market in Delhi), and I observed something very interesting. If you're not aware, let me tell you: In Delhi, there are many local markets where mostly defective items

Do you use a single app/website for multiple things/use cases ?If yes,Let us name this the 'common' app/website. The chances are that you will have a unique app/website for each usecase.Let us say you are using an app for one such use case and now u

What would you do if you were in my situation ? I'm 19, failed ideas, working on new one. Want to be rich, give best lifestyle to parents, become strength of my family, I like to enjoy pain & sufferings of life, I take biggest risk, want to see my m

𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 : A brand that you own is a personal brand. In personal branding, you talk about yourself through different stories in which you literally came out of difficult situations, achieved something big or exceptional, or

hi medial team , would like to say something it is been in my mind since few days. when i look at you as a team i rembererr giving services to one of my client writing accounts writing to one of the start up in a city of mumbai at bandra the company