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vishakha Jangir
•

Set2Score • 4m

𝗛𝗼𝘄 𝗱𝗶𝗱 𝘁𝗵𝗶𝘀 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗯𝗿𝗶𝗻𝗴 𝗮 𝗯𝗲𝗮𝘂𝘁𝘆 𝗽𝗮𝗿𝗹𝗼𝘂𝗿 𝘁𝗼 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀' 𝗵𝗼𝗺𝗲𝘀? it's 𝗬𝗲𝘀 𝗺𝗮𝗱𝗮𝗺 ✅. Established in 2016 by Mayank Arya and Aditya Arya, Yes Madam is a Noida-based startup offering at-home beauty and wellness services. The company aims to provide transparent pricing, genuine products, and accountable beauty professionals. Yes Madam provides a range of beauty services, including waxing, facials, manicures, pedicures, body polishing, hair spa treatments, and body massages, all delivered at customers' homes. As of 2024, Yes Madam operates in over 30 cities across India, serving a diverse clientele. In the financial year 2022-2023, Yes Madam reported total revenue of approximately ₹28.3 crore ($3.53 million). The company projected revenue of approximately ₹100 crore by the end of the financial year 2024-2025. In February 2024, Yes Madam raised $181,000 in an angel funding round with investors including Aman Gupta, Vineeta Singh, Peyush Bansal, and Ritesh Agarwal. In 2025, Yes Madam secured ₹1.5 crore in funding from investors featured on Shark Tank India Season 3, valuing the company at ₹300 crore. Yes Madam operates on a commission-based model, partnering with beauty professionals to deliver services at customers' homes. The company emphasizes affordability and quality, using genuine products and transparent pricing. Yes Madam has entered into exclusive partnerships with brands like Patanjali Ayurved and Mamaearth to enhance its service offerings and product range. The company aims to achieve ₹500 crore in revenue within the next 3-5 years, focusing on expanding its geographical presence and embracing new-age digital solutions and AI-powered algorithms to personalize customer interactions. In December 2024, Yes Madam faced criticism for a marketing campaign that involved a misleading email suggesting employee layoffs due to stress. The campaign was intended to highlight the importance of mental well-being among employees but was perceived negatively, leading to reputational damage. Follow vishakha Jangir for more such business insights.

6 Replies

Replies (6)

Anonymous 3

Hey I am on Medial • 4m

They should change the name- Yes madam is getting a corporate slavery vibe

1 Reply

Anonymous 2

Hey I am on Medial • 4m

From a pure business perspective, Yes Madam represents a textbook example of market disruption. They've identified a critical gap in the beauty services market – convenience. The strategic partnerships with brands like Patanjali and Mamaearth are particularly clever. By diversifying their product range and creating exclusive partnerships, they're not just a service provider but building an entire ecosystem. The Shark Tank investors clearly saw the potential – a ₹300 crore valuation doesn't happen by accident.

1 Reply

Anonymous 1

Hey I am on Medial • 4m

This is exactly the kind of innovative business model India needs! Breaking the traditional salon model and bringing professional beauty services directly to customers' doorsteps is genius. The pandemic accelerated the demand for at-home services, and Yes Madam perfectly capitalized on that trend. What's most impressive is how they've scaled from a local Noida startup to operating in over 30 cities. The commission-based model with beauty professionals is a win-win – creating entrepreneurial opportunities while providing flexible services to customers.

1 Reply

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