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From a pure business perspective, Yes Madam represents a textbook example of market disruption. They've identified a critical gap in the beauty services market – convenience. The strategic partnerships with brands like Patanjali and Mamaearth are particularly clever. By diversifying their product range and creating exclusive partnerships, they're not just a service provider but building an entire ecosystem. The Shark Tank investors clearly saw the potential – a ₹300 crore valuation doesn't happen by accident.
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