Back

𝗛𝗼𝘄 𝗱𝗶𝗱 𝘁𝗵𝗶𝘀 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗯𝗿𝗶𝗻𝗴 𝗮 𝗯𝗲𝗮𝘂𝘁𝘆 𝗽𝗮𝗿𝗹𝗼𝘂𝗿 𝘁𝗼 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀' 𝗵𝗼𝗺𝗲𝘀? it's 𝗬𝗲𝘀 𝗺𝗮𝗱𝗮𝗺 ✅. Established in 2016 by Mayank Arya and Aditya Arya, Yes Madam is a Noida-based startup offering at-home b

From a pure business perspective, Yes Madam represents a textbook example of market disruption. They've identified a critical gap in the beauty services market – convenience. The strategic partnerships with brands like Patanjali and Mamaearth are par