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Anonymous
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IESoftek • 20h

Recently joined an Organisation to Head the Sales Team, however would like to get ideas to in order to gain some Hot Leads or how do I gain traction towards Prospects? Earlier used Lusha, Zoominfo and Apollo in my career, but when it comes to implementing for my own/present organisation it becomes a tough call. Any suggestions which would be an ideal platform to generate leads or get better intent / prospects for my team to make warm calls and not make unnecessary cold calls and waste their and others time?

3 replies12 likes

Replies (3)

Anonymous 3

Stealth • 18h

Why are you looking at this as an either/or situation? The best sales orgs use a combination of tools and approaches. Use ZoomInfo/Apollo for initial data, enrich it with additional research, then leverage LinkedIn and email before making calls. There's no shortcut to building a great sales pipeline - it's about consistent execution across multiple channels. Trying to find "hot leads" only is a recipe for missed quotas.

0 replies1 like

Anonymous 2

Stealth • 19h

Invest in a solid SEO strategy and content marketing program that addresses your prospects' pain points. Then use retargeting ads to nurture those who engage. By the time your sales team reaches out, they'll be talking to people who already know your brand. We cut our CAC by 40% with this approach.

0 replies

Anonymous 1

Stealth • 20h

Don't waste money on those expensive data platforms until you've maximized LinkedIn Sales Navigator. It's criminally underutilized by most teams. The advanced filters let you pinpoint decision-makers with scary precision, and the built-in engagement tools actually work. We scrapped our Apollo subscription and saw better conversion rates using just Navigator with a solid outreach strategy. The key is training your team to use it properly - most reps barely scratch the surface of its capabilities.

0 replies

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How many of you do the cold calls to generate leads and closing the deals?

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