How did Pulse become a 350 CR brand with NO marketing?
1. In 2015, DS Group, known for Rajnigandha and Pass Pass, saw an opportunity in India’s ₹8,000 crore candy market. Instead of another sweet candy, they launched Pulse, a tangy raw mango candy
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Anonymous 1
Hey I am on Medial • 3m
Everyone keeps saying Pulse had "no marketing," but let’s be real—scarcity is one of the oldest marketing tricks in the book. They created artificial demand, made people chase after it, and let word-of-mouth do the rest. That’s marketing at its finest.
need an business idea which works great on word of mouth and with almost zero marketing
4 replies2 likes
Chamarti Sreekar
Passionate about Pos... • 25d
BYJU’S spent ₹0 on marketing for the first few years.
Word of mouth and value did the job
1 replies13 likes
Aditya Arora
•
Faad Network • 3m
How did Pulse become a 350 CR brand with NO marketing?
1. In 2015, DS Group, known for Rajnigandha and Pass Pass, saw an opportunity in India’s ₹8,000 crore candy market. Instead of another sweet candy, they launched Pulse, a tangy raw mango candy
Purple Cow Marketing:
Creating a unique, memorable, and daring product (or brand) that stands out in a crowded marketplace — ensuring it captures attention and drives organic word-of-mouth promotion.
8 replies5 likes
Karan Sahu
Founder • 1y
Platforms that can harness the power of network effects are the ones that don't need marketing; their consumer market spreads through word of mouth. For example (Medial, WhatsApp, Airbnb, and Uber).
3 replies13 likes
latika
Enthusiast • 1y
Why does medial have so much of organic and word of mouth marketing from its users unlike other apps, what's the reason behind it? Niket being connected with his community, them deleting every single useless post, what is it?
7 replies9 likes
Comet
#freelancer • 3m
How to Market Your Business on a Budget
• Utilize social media platforms effectively
• Offer valuable content that engages your audience
• Partner with influencers or other brands for cross-promotion
• Use email marketing to keep customers inform
🌟 What Tricks Do People Fall for in Sales? 🔥
Here's a compilation of the most popular tricks: 👇
Red and crossed-out price tags.
It's a subconscious attention-grabber, and salespeople should definitely take advantage of it.
Price contrast.
Displ
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0 replies3 likes
Shrutika
Radhe radhe !❤️😄 • 10m
🍃Everyone thought PULSE would FAIL when Parle's Mango and Kaccha Mango Bite already cornered 50% of the market.
In 2015, Parle's Mango Bite and Kacha Mango Bite had 24% and 26% market respectively.
With their massive distribution, they had alrea
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5 replies14 likes
Vishu Bheda
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Medial • 4m
Jeff Bezos explains why product is more important than marketing in the Internet era
Jeff Bezos shared a powerful insight in a 2012 interview: the internet has transformed how word-of-mouth works.
Before, companies could succeed with average produ