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How did Pulse become a 350 CR brand with NO marketing? 1. In 2015, DS Group, known for Rajnigandha and Pass Pass, saw an opportunity in Indiaโ€™s โ‚น8,000 crore candy market. Instead of another sweet candy, they launched Pulse, a tangy raw mango candy

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Anonymous

Anonymous 1

Hey I am on Medialย โ€ขย 2m

Everyone keeps saying Pulse had "no marketing," but letโ€™s be realโ€”scarcity is one of the oldest marketing tricks in the book. They created artificial demand, made people chase after it, and let word-of-mouth do the rest. Thatโ€™s marketing at its finest.

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