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Purple Cow Marketing: Creating a unique, memorable, and daring product (or brand) that stands out in a crowded marketplace — ensuring it captures attention and drives organic word-of-mouth promotion.

How did Pulse become a 350 CR brand with NO marketing? 1. In 2015, DS Group, known for Rajnigandha and Pass Pass, saw an opportunity in India’s ₹8,000 crore candy market. Instead of another sweet candy, they launched Pulse, a tangy raw mango candy

Platforms that can harness the power of network effects are the ones that don't need marketing; their consumer market spreads through word of mouth. For example (Medial, WhatsApp, Airbnb, and Uber).

Why does medial have so much of organic and word of mouth marketing from its users unlike other apps, what's the reason behind it? Niket being connected with his community, them deleting every single useless post, what is it?

How to Market Your Business on a Budget • Utilize social media platforms effectively • Offer valuable content that engages your audience • Partner with influencers or other brands for cross-promotion • Use email marketing to keep customers inform

🌟 What Tricks Do People Fall for in Sales? 🔥 Here's a compilation of the most popular tricks: 👇 Red and crossed-out price tags. It's a subconscious attention-grabber, and salespeople should definitely take advantage of it. Price contrast. Displ

🍃Everyone thought PULSE would FAIL when Parle's Mango and Kaccha Mango Bite already cornered 50% of the market. In 2015, Parle's Mango Bite and Kacha Mango Bite had 24% and 26% market respectively. With their massive distribution, they had alrea

Jeff Bezos explains why product is more important than marketing in the Internet era Jeff Bezos shared a powerful insight in a 2012 interview: the internet has transformed how word-of-mouth works. Before, companies could succeed with average produ

→ Great marketing won’t fix a bad product. → Not everyone is your customer. → Viral campaigns are often flukes. → Content quality trumps quantity. → Authenticity beats flashy tactics. → Customer feedback is gold. → Trends die quickly; fundamentals la

𝐓𝐡𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐒𝐭𝐨𝐫𝐲 𝐨𝐟 𝐃𝐦𝐚𝐫𝐭: 𝐔𝐧𝐥𝐞𝐚𝐬𝐡𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐈𝐧𝐝𝐢𝐚’𝐬 𝐌𝐢𝐝𝐝𝐥𝐞 𝐂𝐥𝐚𝐬𝐬 Dmart, founded by Radhakishan Damani in 2002, has become a retail giant by tapping into the Indian middle class's pote