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Shrutika

Stealth • 6m

🍃Everyone thought PULSE would FAIL when Parle's Mango and Kaccha Mango Bite already cornered 50% of the market. In 2015, Parle's Mango Bite and Kacha Mango Bite had 24% and 26% market respectively. With their massive distribution, they had already entered to even the remotest parts of India. Now tell me: Can a newcomer like DS Group be able to even challenge Parle's massive power? ➡️ To worsen things, DS Group had NO experience in selling candies! Then how did Pulse create such a big market share for themselves? 3 reasons So how did they manage to become big? 3 reasons: 1/ Deep Study 2/ Inspiration 3/ Chillar Framework 4/ Higher Margins 5/ Word of Mouth Check out full Article here https://www.linkedin.com/posts/parshkothari_everyone-thought-pulse-would-fail-when-parles-activity-7217022303753162752-SER-

5 replies14 likes

Replies (5)

Havish Gupta

Stealth • 6m

Pulse is genuinely the best 🔥

1 replies

Anonymous 2

Stealth • 6m

Their distribution with Pass pass definitely helped.

0 replies1 like

Anonymous 1

Stealth • 6m

One more thing! Indianised flavours. No one expected jaljeera to be inside a mango candy and it made complete sense.

1 replies2 likes

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