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How did Pulse become a 350 CR brand with NO marketing? 1. In 2015, DS Group, known for Rajnigandha and Pass Pass, saw an opportunity in India’s ₹8,000 crore candy market. Instead of another sweet candy, they launched Pulse, a tangy raw mango candy

⭐More Love To Byjus From Medial, Reasons Behind FAILURE Of BYJUS 📉🤌🤡: 1. Very Toxic Work Culture 2. Excessive expenditure on marketing and operations 3. Leadership and Management issues 4. Massive layoffs 5. Controversial appearances 6. Improper

To all those guys who feel marketing agencies are saturated. I recently watched a casestudy about Pulse candy and how easy it is to enter the candy market and just copy other brands and sell it. Same with marketing agencies, It has become an easy

Why Do Startups Fail? The blog explores the reasons behind startup failures and Key insights include: 1. Ideation Stage: Lack of market research can lead to product-market mismatch 2. Launch Stage: An ineffective business model can hinder scal

Why do most new startup focuses on solving problem for tire 1 cities? This is the question I had for very long time. In past few years I've come across many new startups that solves problem for tire 1 cities. Why is it? But of course it has reasons

Here are some key reasons why people fail while building a startup and how to avoid them: 1. Lack of Market Need (No Product-Market Fit) Many startups build products that no one actually needs or wants. Validate your idea with real users before la

Announcement : Medial's Startup Showcase Winners for November 2024- After a month long marathon of brainstorming and seeing amazing ideas, we finally have the winners for this month's Startup Showcase selected by our judge Govind Lohia from Gemba Ca

Hike To Strike: A failed Startup journey of " Hike Messenger" Hike: India's messaging app that went from "We'll beat WhatsApp!" to "What's up?" in no time. Born in 2012, raised $261M, valued at $1.4B by 2016 by investors like SoftBank and Tencent. H

Business Lessons from Iron Man: 1. Innovate Like a Genius: Just as Tony Stark constantly upgrades his suits, keep upgrading your products and ideas. 2. Fail Forward: Every Iron Man suit had glitches — he learned, adapted, and came back stronger.

In October 2024, the Indian stock market saw one of the largest sell-offs by foreign institutional investors (FIIs) in recent history. FIIs sold a massive ₹82,000 Cr in just a single month. What are the reasons? No one can say for sure why FIIs ar