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How did Pulse become a 350 CR brand with NO marketing? 1. In 2015, DS Group, known for Rajnigandha and Pass Pass, saw an opportunity in India’s ₹8,000 crore candy market. Instead of another sweet candy, they launched Pulse, a tangy raw mango candy

𝗛𝗼𝘄 𝗱𝗶𝗱 𝗣𝘂𝗹𝘀𝗲 𝗧𝗼𝗳𝗳𝗲𝗲 𝗴𝗿𝗼𝘄 𝗶𝗻𝘁𝗼 𝗮 ₹𝟯𝟬𝟬 𝗰𝗿𝗼𝗿𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗳𝗿𝗼𝗺 𝗮 ₹𝟭 𝘁𝗼𝗳𝗳𝗲𝗲? Pulse Toffee was launched in 2015 by DS Group (Dharampal Satyapal Group), a legacy company founded in 1929 by Shri Dharampal

⭐More Love To Byjus From Medial, Reasons Behind FAILURE Of BYJUS 📉🤌🤡: 1. Very Toxic Work Culture 2. Excessive expenditure on marketing and operations 3. Leadership and Management issues 4. Massive layoffs 5. Controversial appearances 6. Improper

How Pankhuri built a ₹40Cr+ women-only platform before being acquired by Reliance Launched in 2019 by Pankhuri Shrivastava, Pankhuri was a community-led edtech platform for women to learn beauty, wellness, and personal finance through short videos a

To all those guys who feel marketing agencies are saturated. I recently watched a casestudy about Pulse candy and how easy it is to enter the candy market and just copy other brands and sell it. Same with marketing agencies, It has become an easy

Why Do Startups Fail? The blog explores the reasons behind startup failures and Key insights include: 1. Ideation Stage: Lack of market research can lead to product-market mismatch 2. Launch Stage: An ineffective business model can hinder scal

Why do most new startup focuses on solving problem for tire 1 cities? This is the question I had for very long time. In past few years I've come across many new startups that solves problem for tire 1 cities. Why is it? But of course it has reasons

I have a perfect business plan that can grow, but like other new entrepreneurs who think, “How will they grow?” or “What if I fail?” I had the same thoughts. I am young and new, so I also had this problem. But I just remember 3 things 1. Forget wha

🚀 3 AM. Coffee Cold. Burn Rate Unknown. It was the third time that week I asked myself: "Where’s all the cash going?" We were building a startup with passion. Clients were trickling in. Revenues were rising. But somehow — the bank balance told a di

My Story:Part 2 - The RISE & The FALL We stepped in when entrepreneurship in India wasn’t cool or trending. No spotlight, no hype just belief. With ₹20k, we filtered through countless ideas until print-on-demand struck. It was everywhere, but it had