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Why ‘Overnight Success’ is the Biggest Lie in Entrepreneurship You open Instagram. A 23-year-old founder just sold their startup for millions. A new app just hit 10 million downloads overnight. A college dropout built a billion-dollar empire in jus

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Rishav Kumar

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Zepto’s rapid success wasn’t overnight but a result of smart execution. It capitalized on the growing quick commerce trend, built an AI-driven dark store network, ensured 10-minute deliveries, and secured massive investor funding ($360M+). Their strong market timing and efficient operations made them a unicorn in record time.

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