Why ‘Overnight Success’ is the Biggest Lie in Entrepreneurship
You open Instagram.
A 23-year-old founder just sold their startup for millions.
A new app just hit 10 million downloads overnight.
A college dropout built a billion-dollar empire in jus
Zepto pulled off a genius marketing stunt that had the internet buzzing. They posted a teaser showing a covered car with the Zepto logo, making everyone think they were about to sell cars in under 10 minutes. But that wasn’t the case.
Here’s what ac