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Bartik Saha
On my way to revolut... • 3m
JioHotstar just unveiled its new logo—and the internet is in an uproar. Critics are calling it outdated, tacky, and amateurish, suggesting even a small design firm could have produced better results. But what if this reaction was exactly what JioHotstar wanted? → Viral controversy equals free publicity—the more people talk, the more relevant the brand becomes. → Memorable trumps perfect. In a sea of forgettable logos, this one stands out. → A deeper meaning? Some believe the seven points symbolize India's diverse content offerings. → The rise of anti-minimalism. While most brands embrace sleek simplicity, JioHotstar chose a bold different path. But maybe—just maybe—that's the strategy. Confusion sparks conversation. Controversy commands attention. And in today's world, attention is the most valuable currency. Marketing genius or design disaster—what's your take? #jiohotstar #design #marketing
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