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Bartik Saha
On my way to revolut...ย โขย 1m
JioHotstar just unveiled its new logoโand the internet is in an uproar. Critics are calling it outdated, tacky, and amateurish, suggesting even a small design firm could have produced better results. But what if this reaction was exactly what JioHotstar wanted? โ Viral controversy equals free publicityโthe more people talk, the more relevant the brand becomes. โ Memorable trumps perfect. In a sea of forgettable logos, this one stands out. โ A deeper meaning? Some believe the seven points symbolize India's diverse content offerings. โ The rise of anti-minimalism. While most brands embrace sleek simplicity, JioHotstar chose a bold different path. But maybeโjust maybeโthat's the strategy. Confusion sparks conversation. Controversy commands attention. And in today's world, attention is the most valuable currency. Marketing genius or design disasterโwhat's your take? #jiohotstar #design #marketing
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