Back

Bartik Saha

On my way to revolut... • 4m

JioHotstar just unveiled its new logo—and the internet is in an uproar. Critics are calling it outdated, tacky, and amateurish, suggesting even a small design firm could have produced better results. But what if this reaction was exactly what JioHotstar wanted? → Viral controversy equals free publicity—the more people talk, the more relevant the brand becomes. → Memorable trumps perfect. In a sea of forgettable logos, this one stands out. → A deeper meaning? Some believe the seven points symbolize India's diverse content offerings. → The rise of anti-minimalism. While most brands embrace sleek simplicity, JioHotstar chose a bold different path. But maybe—just maybe—that's the strategy. Confusion sparks conversation. Controversy commands attention. And in today's world, attention is the most valuable currency. Marketing genius or design disaster—what's your take? #jiohotstar #design #marketing

4 replies18 likes
1
Replies (4)

More like this

Recommendations from Medial

Image Description
Image Description

Pulakit Bararia

Building Snippetz la... • 4m

There has been some controversy surrounding the JioHotstar logo, particularly about the irregular pattern around the star. Some argue that a more traditional, symmetrical design would have been a safer choice, but that's precisely what makes this l

See More
11 replies40 likes
4
Image Description
Image Description

Chamarti Sreekar

Passionate about Pos... • 4m

JioHotstar has rebranded with a new logo. What’s wrong with the design team? Is this the new marketing trend intentionally making it worse so that everyone talks about it? Free marketing?

3 replies16 likes

Jay Bhatia

Founder at Arno Bran... • 3m

How Attractive Packaging Grabs Attention on Shelves 🎯✨ Walk into any store, and you’ll see hundreds of products fighting for attention. But what makes you pick one over the other? Attractive packaging! A well-designed package isn’t just about looks

See More
0 replies11 likes
1

Only Buziness

Business enthusiasti... • 22h

“Design the Journey: How Attention Flow Diagrams Lead to More Clicks and Conversions” An attention flow diagram maps how a user’s eye moves through your content—from first glance to final action. It’s a visual strategy used by top marketers and desi

See More
0 replies5 likes

Vishu Bheda

 • 

Medial • 14d

𝗧𝗵𝗶𝘀 𝗺𝗶𝗴𝗵𝘁 𝘀𝗼𝘂𝗻𝗱 𝗰𝗿𝗮𝘇𝘆… But Apple’s new “liquid-glass” design could be more than just a new look. It might be getting your eyes ready for 𝐬𝐦𝐚𝐫𝐭 𝐠𝐥𝐚𝐬𝐬𝐞𝐬. Look at the design — blurry backgrounds, transparent layers, dep

See More
0 replies11 likes
2
Image Description
Image Description

Arcane

Hey, I'm on Medial • 11m

These are the best books for entrepreneurs on product design that can make your offering visually appealing, user-friendly, and unique. (1) Hooked: How to Build Habit-Forming Products - Master "hook cycles" to make your product thrive and retain cus

See More
3 replies5 likes
3

Vyom Srivastava

Violence is never th... • 1y

Hello everyone. I'm seeking for opportunities and strategies to advance my career. I would be quite grateful if you could assist me. What I believe I'm good at is: Adobe InDesign, Photoshop Team & Project Management Think critically and plan stra

See More
0 replies1 like

Aditi

Hey I am on Medial • 8d

“Design With Respect: How Ethical UX Builds Loyalty Without Manipulation” Ethical behavior design is about using psychology to help users—not trap them. While many apps exploit habits for endless scrolling or impulsive purchases, ethical design resp

See More
0 replies5 likes

Rishi Chavan

Inquisitive • 1m

Attention all the design folks! Please check the message below by the Finshots Team. 🚨We’re hiring!! Role: Graphic Design Intern What Will You Be Doing? - Craft killer designs to contribute towards brand marketing initiatives - Bring employee eng

See More
0 replies2 likes
Image Description

Aditi

Hey I am on Medial • 20d

“If It Bleeds, It Leads: How Negativity Bias Drives News Consumption” Negativity bias is our brain’s tendency to focus more on negative information than positive. The news industry heavily leverages this bias to capture attention and drive engagemen

See More
3 replies1 like

Download the medial app to read full posts, comements and news.