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Bartik Saha

On my way to revolut...ย โ€ขย 1m

JioHotstar just unveiled its new logoโ€”and the internet is in an uproar. Critics are calling it outdated, tacky, and amateurish, suggesting even a small design firm could have produced better results. But what if this reaction was exactly what JioHotstar wanted? โ†’ Viral controversy equals free publicityโ€”the more people talk, the more relevant the brand becomes. โ†’ Memorable trumps perfect. In a sea of forgettable logos, this one stands out. โ†’ A deeper meaning? Some believe the seven points symbolize India's diverse content offerings. โ†’ The rise of anti-minimalism. While most brands embrace sleek simplicity, JioHotstar chose a bold different path. But maybeโ€”just maybeโ€”that's the strategy. Confusion sparks conversation. Controversy commands attention. And in today's world, attention is the most valuable currency. Marketing genius or design disasterโ€”what's your take? #jiohotstar #design #marketing

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