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Ahemad Raza

Senior Graphic Desig... • 5h

There are three responses to a piece of design - yes, no, and WOW. And WOW is the one to aim for. WOW happens when design does more than look good. It feels right. It speaks without explaining. It makes people pause for a second longer. As a designer, I don’t chase trends or fancy effects. I focus on clarity, intent, and how the brand should feel to the audience. Because clients don’t remember colours or fonts. They remember how the design made them feel. And that feeling is what turns a design into a brand. Always aim for WOW. Everything else is forgettable.

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