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Pulakit Bararia

Building Snippetz an... • 1m

There has been some controversy surrounding the JioHotstar logo, particularly about the irregular pattern around the star. Some argue that a more traditional, symmetrical design would have been a safer choice, but that's precisely what makes this logo so brilliant-it dares to be different. Rather than opting for a conventional, polished star, JioCinema chose an asymmetrical approach. This isn't a flaw; it's a deliberate artistic decision that gives the logo character. The uneven edges serve a deeper purpose- they symbolize the vast and dynamic diversity of the platform, representing a multitude of languages, genres, and storytelling styles. . More importantly, this design choice ensures longevity. Symmetrical logos can sometimes feel too rigid or predictable, but a slightly imperfect, organic design like this one has a timeless appeal. It evolves with the brand, maintaining relevance even as visual trends

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